fit - Walmart acquires Israel's Aspectiva, which analyses UGC to recommend products to shoppers.
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Walmart acquires Israel’s Aspectiva, which analyses UGC to recommend products to shoppers.

So the world’s biggest brick-and-mortar retailer walmart, today made an acquisition that proves it really putting all effort to build out its e-commerce experience to better compete with Amazon.

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Today, the company announced that it acquired Aspectiva, a startup out of Israel whose AI-based technology analyses user-generated content, like customers’ product reviews, and combines it with a shopper’s browsing behavior to make product suggestions to shoppers both online and in stores.

It is reported that the startup will join store no.8, Walmart’s in-house incubation arm established in 2017 to help the company develop and roll out more innovative shopping experiences.

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Recall that store no.8 recently launched a VR shopping experience startup Spatial&. Some Aspectiva products include tech that analyses what in-store shoppers search for on their phones or in store apps while walking around, to suggest what to buy. Aspectiva also crunches product reviews to provide customer overviews to online browsers based on different features of a product, and it also creates comparison reports between different brands of the same product — all from “reading” feedback from other shoppers.
Ezra Daya, CEO of Aspectiva, in a statemen said “Our team is extremely excited to be joining Store N° 8 and be part of Walmart’s most recent investment in Israel.

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Store N° 8’s record of innovation and of developing capabilities that will transform retail as we know it makes for the perfect environment to leverage Aspectiva’s technology throughout the shopping funnel,”

I guess we will just have to wait and see how this two would work together to improve the customers experience.

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