So in recent years, data analysts have gone from optional to a career that holds great promise, but demand for quantitative skills applied in business decisions has raced ahead of supply as college curriculum often lags behind the fast-changing workplace.
A new york based startup CareerTu, founded by former Amazon marketing manager has come out to compensate for that. The 6 year old company has a promising 160,000 users and 500 recruiting patners including the likes of Amazon and Google. The company helps new startup on a low budget train ready-to-use data experts.
Xu, an Aamzon digital marketing analyast said in a session that “American companies have a huge demand for digital marketing and data talents these days … but not all of them want to or can spend money on training, and that’s where we can come in,” she said she wanyed to use the platform to help other chinese students and workers interested in data jobs in the US.
CareerTu offers many of its classes for free while sets aside a handful of premium content for a fee. 6,000 of its users are actively paying, which translates to some $500,000 in revenue last year.
The virtual academy continues to blossom as many students return to become mentors, helping their Chinese peers to chase the American dream. She said “Companies could have hired locals to do data work, but it’s very difficult to find the right candidate,” in a report by linkedIn in 2018 there was a shortage of more than 150,000 people with data science skills in the US. Xu went on to say that “Nationalities don’t matter in this case, Employers will happily apply a work visa or even a green card for the right candidate who can help them save money on marketing campaigns. And many Chinese people happen to have a really strong background in data and mathematics.”
In 2018, only 5% of CareerTu’s users were living in China, many of whom were export sellers on Amazon. By early 2019, the number went up to 12%. The firm hopes to help lots of chinese and other forigners looking for a data job in the US secure one.