As we all know, Snapchat’s camera have come to play a very important role in the apps advancement because with the camera you could do lots of things like for example, you could use snapchat’s camera to identify songs using shazam, and you could also I.D objects so you could buy them on Amazon.😮🙆
Snapchat’s CEO Evan Spiegel said in a report that “Our camera lets the natural light from our world penetrate the darkness of the internet . . . as we use the internet more and more in our daily lives, we need a way to make it a bit more human,”
They said that the more people interact with their AR filters and other dev tools, the more brands and devs are willing to pay to promote their lenses.
Snapchat right now is looking to boost it revenue with users engagement and it AR feature and put less attention on growth.