Salesforce as we all know, is the No.1 CRM company right now and just recently we heard they crossed the $20 billion mark in annual revenue. Today they made the big announcement of acquiring Slack for a mind blowing $27.7 billion.(yes $27.7 billion 😲)
Salesforce finally gets Slack
Salesforce CEO and co-founder Marc Benioff, commented on their newest purchased saying “This is a match made in heaven. Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in all-digital, work-from-anywhere world.”
On the other hand, Slack’s CEO Stewart Butterfield also commented saying that “As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.”
One thing that really makes Slack standout from the rest is their ability to integrate with other enterprise software.
Recall back in 2016, Salesforce acquired document sharing platform Quip, for $750 million. Salesforce used Quip abilities to enhance it social document sharing, and now with the acquisition of Slack it going to be a more flexible experience with the CRM platform.
Also back in 2016 Salesforce showed some interest in acquiring social platform Twitter (that would have been a massive deal) but that didn’t work out because Salesforce said they weren’t ready to deal with the social platform’s controversial issues.