China celebrated lunar new year last week as hundreds of millions of people travelled to their hometowns. While many had longed to see their separated loved ones, others dreaded the weeklong holiday as relatives awkwardly caught up with them with questions like: “Why are you not married? How much do you earn? What do you do?”.
Luckily, there are ways to survive the festive time in this digital age. Smartphone usage during this period has historically surged.
Short video app TikTok’s China version Douyin noticeably took off by acquiring 42 million new users over the first week of last year’s holiday, a report from data analytics firm QuestMobile shows. Tencent’s mobile game blockbuster Honor of Kings similarly gained 76 percent DAUs during that time, according to another QuestMobile report.
People also hid away by immersing themselves in the cinema during the Lunar New Year, a movie-going period akin to the American holiday season. This year, China wrapped up the first six days of the New Year with a record-breaking 5.8 billion ($860 million) yuan box office, according to data collected by Maoyan, Alibaba’s movie ticketing service slated for an initial public offering.
People additionally hid away by immersing themselves within the cinema during the Lunar New Year, a movie-going interval akin to the American vacation season. This 12 months, China wrapped up the primary six days of the New Year with a record-breaking 5.eight billion ($860 million) yuan field workplace, in line with data collected by Maoyan, Alibaba’s film ticketing service
slated for an initial public offering.
The new benchmark, nonetheless, didn’t mirror an increasing viewership. Rather, it got here from worth hikes in film tickets, market analysis agency
EntGroup suggests. On the primary day of Year of the Pig, tickets had been offered at a mean of 45 yuan ($6.65), up from 39 yuan final 12 months. That definitely put some price-sensitive viewers off — although not by an enormous margin as there wasn’t a lot to do in any other case. (Shops had been closed. Fireworks and firecrackers, that are historically set off during the New Year to drive unhealthy spirits away, are additionally banned in most Chinese cities for security issues.) Cinemas throughout China offered 31.69 million tickets on the primary day, a slight decline from final 12 months’s 32.63 million.