So remember that instagram egg called “eugene” that broke the world instagram record, now with 10 million followers and over 52 million likes on instagram,ya that egg is now using it fame and huge fan base to help promote mental health awareness by teaming up with hulu.
It appeared in an ad in the super bowl promoting mental health awareness especially when it comes to the aspect of social media. The “egg” used this punch line “Recently I’v started to crack… the pressure of social media is getting to me” (get it..) and then it broke, “If you’re struggling, talk to someone.” The egg is then made whole again. The new york times
Along side two friends, Alissa Khan-Whelan and C.J. Brown, he created the egg as a challenge to beat the Instagram “like” record held by Kylie Jenner. “We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight,” tweeted Mental Health America. “you did for the 1 in 5 Americans living with a mental health condition.