So Apple on Tuesday unveiled a new phone at it famous Apple event, the iPhone 11 Pro amongst others. But we seem to be missing what happened to be the most impressive change made by Apple and that the slash in price. Yes, going from close to $1,000 to $699 that quite impressive.
Starting at a price tag of $699, the iPhone 11 is coming at a time when smartphones sales are dropping like flies and Apple is one company that have been hit hard by that. The only alternative is to make smartphones cheaper.
According to Maribel Lopez, an analyst at Lopez Research “Apple needs phones at all levels of the market to make its services play work.”