So as we all know, messaginh apps have become the de facto way people use to communicate with one another, and that trend has found it way into thw clasaroom. ClassDojo, a startup that has built a platform for teachers and parents to communicate small and big updates to each other, today is announcing that it has raised $35 million in funding.
They say the funding is gonna be used in two ways, first to boost and expand ClassDojo’s free communication app, secondly to drive its efforts to monetize its service by way of a new service called Beyond School, an optional subscription for families to complement in-school work with at-home tutorials around areas that are complementary to learning well, such as improving studying habits, mindfulness and so on.
ClassDojo has now raised $65 million in total so far, although they havn’t been talking about valuation yet but some leaks and estimators predict it to be around the $400 million range. The US is its biggest market, but ClassDojo is also now available in some 180 other countries, where it’s also starting to pick up some strong penetration. (InSingapore, Australia, Spain, Hong Kong, the UK, and the UAE, it’s used by some 25 percent of all primary school teachers, for example.) Impressively, all that growth has up to now been organic and word of mouth, one reason why the company has had to raise relatively little funding.
They have a total of 40 employees, that good if you ask me, that way they are also reducing costs. Building an app that can bridge the sometimes large gaps between parent-teacher meetings, so that parents feel more engaged with what their children are learning, and teachers might have better feedback from those parents about what children are doing at home, was an obvious first step.
ClassDojo has been experiencing top notch growth since it start and they dont show any signs of slowing down.