From PlayStation and Xbox consoles to new cocktails and self service beer tap, they say that with the new design you are gonna be experiencing first hand what the future of sports bar looks like. Instead of the old-school wings and beer, Buffalo Wild Wings looks toward a future where esports is on the rise and watching games is an interactive experience.
Parent company, Inspire Brands CEO, Paul Brown told Business Insider earlier this year that “If you look back when Buffalo Wild Wings was really successful, it was the only one out there doing what it was doing, We had a nationalized local sports bar, and then more competition has come in, and I think that some of that competition has been a little bit more innovative. There’s an opportunity to figure out the 21st-century incarnation of what made it so successful during the early 2000s.”
There are two restaurants already up and running with the new design, one in Texas and the other in Kentucky. In the new bar there have been some really cool changes like the presence of different types of tables and stools, and also a continued presence of TV screens everywhere.
The dinning area is now much larger than the bar, it can be opened up as bar overflow or sectioned off to allow people to sit and eat.