So over the past couple of years Amazon virtual assistant alexa has made it way into every corner of the home, from smart microwaves to wall clocks, washing machines, and televisions. Now, with its latest acquisition of the mesh WiFi router startup Eero, Amazon is further cementing its legacy in the home.
Remember on monday the two companies entered into a merger agreement, Dave Limp, Amazon’s senior vice president of Amazon devices and services, said in a press release that the two companies “have a shared vision that the smart home experience can get even easier.” With it acquisition of Eero, Amazon is no longer just a purveyor of smart-home devices — it owns a part of the experience that’s crucial to making them all work. It wouldn’t be surprising to see Amazon leverage Eero’s products in a way that makes setting up WiFi-powered smart-home appliances more seamless.
While neither Amazon nor Eero has given an indication that there will be any changes to this service in light of Amazon’s new ownership, it’s worth noting that the online retailer began offering Whole Foods discounts for Prime members after it acquired the supermarketin 2017 for $13.7 billion. (A new report from The Wall Street Journal, however, indicates that may no longer be the case).